Proven in Sweden.→Now in the UK.
For UK domestic cleaning companies

Your next regular customers could already know you.

Turn past cleaning enquiries into fresh conversations. Leadplai follows up through personalised SMS, helping your team turn forgotten quotes into paying customers.

Book my free 15-min Teams call

Free · 15 minutes · Microsoft Teams · No commitment

Dan Gustavsson
Hej, I’m Dan. Founder of Leadplai.10 years in the Swedish cleaning industry.
9:41▮▮▮ ▰
Your Cleaning CompanySMS conversation
Today, 9:41
Hi Sarah, it’s the team at Bright Cleaning. You asked about a regular clean a while back. Are you still looking for a little help at home?
Actually yes! We’re looking for a fortnightly clean 😊
Lovely. What’s your postcode? I’ll ask the team to check availability for you.
SW11 3AB. Thank you!
A fresh conversation for your team
Text message↑
Illustrative conversation · Fictional cleaning company
Proven in Sweden✓ Built for domestic cleaning✓ Your brand. Your customers.✓ Founder-led, from day one
Less chasing. More talking.

A simple “still looking?”
can open a new door.

A familiar company. A thoughtful message. A chance to pick up where the conversation left off. Your team is ready to take the next step.

See how this could work for you
Your company. Your tone of voice.Powered by Leadplai Reactivate
Hi Sarah, it’s Bright Cleaning. You enquired about a regular clean a little while ago. Are you still looking for help at home?
Yes! Do you have anyone for a fortnightly clean?
Happy to check. What’s your postcode? I’ll pass it to the team.
Illustrative SMS examples. Messages are agreed with you before launch.
Meet Leadplai Reactivate

You’ve already paid to
get their attention.

Let’s see who still needs a cleaner. Reconnect with past enquiries and give your team another chance to turn them into regular customers.

01 / RECONNECT

Start with what you have.

We help you identify suitable past enquiries in your existing database and agree who to contact.

02 / CONVERSE

A message that feels human.

Leadplai starts personalised SMS conversations in your company’s name and finds out who is interested again.

03 / HAND OVER

Your team takes it from here.

Interested replies become fresh opportunities for your team to quote, book and turn into regular customers.

A focused first campaign. Built around your business, your capacity and your voice.

Dan Gustavsson, founder of Leadplai
Dan GustavssonFounder, Leadplai · Sweden
Swedish roots. British ambitions.

From Sweden.
With a feel for
your business.

After 10 years in the Swedish cleaning industry, I know how much work goes into every new enquiry. I built Leadplai to give the opportunities left behind another chance.

Proven in Sweden, Leadplai is now coming to UK domestic cleaning companies. The idea is simple: make more of the enquiries you already have, with a personal approach from the start.

Thoughtful technology. Personal service.
And a real person who knows your industry.
Hej, I’m Dan.
Let’s meet over a free Teams call
Is this a good fit?

Built for cleaning businesses
with room to grow.

You don’t need a perfect system. You need past enquiries and the capacity to welcome more customers.

  • ✓ You offer regular domestic cleaning in the UK.
  • ✓ You have past enquiries or customers to reconnect with.
  • ✓ Your team can follow up and take on new work.
Good questions. Straight answers.

Before we say hej.

A few things you might be wondering.

Ask Dan on a free call
Do I need to change my CRM?

We start by looking at the tools and data you already use. The aim is a focused reactivation campaign around your existing process. We’ll confirm what needs connecting on our call.

What if my enquiries are months old?

That’s exactly what we’ll look at together. Some people may still need a cleaner; others won’t. We assess the age and suitability of your data before deciding whether a campaign makes sense.

Will the messages sound like our company?

That’s the goal. We agree the tone, questions and handover with you before launch. The examples on this page show the approach; your campaign is tailored to your business.

How are contact preferences handled?

Before a campaign starts, we review which contacts are suitable to message and how opt-outs and existing contact preferences will be handled. We discuss this as part of the setup.

How much does it cost?

The initial 15-minute Microsoft Teams call is completely free. If there’s a good fit, we’ll discuss the campaign scope and pricing before you decide to go ahead. There’s no commitment from booking a call.

Are new customers guaranteed?

No. The aim is to uncover fresh interest in your existing database. Results depend on your contacts, offer, availability and follow-up. We’ll be straightforward about whether it looks worth testing.

What happens on the call?

You’ll speak with Dan about your business, your existing enquiries and your capacity for new customers. Together we’ll work out whether Reactivate is a sensible next step. No preparation or database upload needed.

Your next chapter starts with a conversation

Could your old enquiries
bring you new customers?

In 15 minutes, we’ll look at whether your old enquiries are worth reactivating. You’ll leave with a clearer idea of whether this is a good fit for your business.

100% free15 minutesMicrosoft TeamsNo commitment
  1. 1We talk about your business and past enquiries.
  2. 2We look at where Reactivate could fit.
  3. 3You decide if you’d like to take it further.
You’ll be speaking with me, Dan.From Sweden, with a practical plan.
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A quick hello with Dan.Free · 15 min · Microsoft TeamsBook a free call